ABOUT
The LU MURPH CHALLENGE is a student-led veteran charity event started by Nick Salonites, a senior at Liberty University. The goal of the event is to shed light on the sobering statistics of 22 veteran suicide each day and to raise operational funds for the National Center for Healthy Veterans in Altavisa, VA.
On event day, athletes will be competing in the Murph Challenge, a workout created to honor fallen hero Lt. Michael Patrick Murphy who sacrificed his life to save his team during Operation Red Wings. It begins with a 1-mile run followed by 100 pull-ups, 200 push-ups, 300 air squats, and concluded with another 1-mile run. Additionally, there will be event space for vendors, dining, music, and opportunities to meet VIP guests.
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All proceeds from the event will go to the National Center for Healthy Veterans in support of their daily operation of returning healthy veterans to America through a 9-month holistic recovery program.
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EVENT VISION 2024
$150,000
TOTAL FUND RAISED FOR NATIONAL CENTER FOR HEALTHY VETERANS
All event proceeds will go toward National Center for Healthy Veterans, a 501(c) nonprofit with the mission of returning healthy veterans to America through a 9-month program where veterans are empowered by resiliency training, supportive community, and dignified work.
1000+
TOTAL ATTENDEES ON THE DAY OF EVENT
Participants of the Murph Challenge will honor the service of the men and women behind the United States military through completing the fitness challenge while attendees get to learn more about the sacrifices and challenges faced by veterans.
200K+
SOCIAL MEDIA IMPRESSIONS
The promotion of the event seeks to maximize attendance on the day of the event among Liberty University and the surrounding Lynchburg community.
LOCAL.
REGIONAL.
NATIONAL.
MEDIA COVERAGE BEFORE AND ON THE DAY OF EVENT
The extensive media coverage about the event will help us raise awareness about the tragic reality that 22 veterans tragically lose their lives to suicide each day.
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